Navigate the diverse retail landscape, from supermarkets to online platforms, with a focus on converting brands into sales. In this omnichannel era, understanding shoppers, retailers, channels, and ecosystems is crucial. Our research and consumer panels provide insights into consumer behaviour—what, where, when, why, and how often they buy and consume. We pinpoint retailers, people, occasions, categories, and trends driving sustainable growth. Amid retail disruption, we assist brands and retailers in adapting to new store formats and models, providing the skills and insights needed to thrive in this evolving landscape.