CHARLES BOOTH opens a new office in Georgia

CHARLES BOOTH recently inaugurated a new office on the Kazbegi avenue 24, in central Tbilisi, the capital city. As one of Britain’s leading market research, social research, and political polling companies, CHARLES BOOTH maintains a global presence with offices in over 20 countries. Renowned for its robust research capabilities, the company is particularly prominent in the Caucasus and Central Asia regions.

The origins of the Charles Booth Research Group can be traced back to its namesake, Charles Booth, a distinguished Victorian figure known for his advocacy on contemporary social issues. Recognising the limitations of philanthropy in addressing widespread poverty, Booth conducted a comprehensive and self-funded social survey of London. His findings led to advocacy for state-funded old age pensions to alleviate destitution among the elderly.

 

In the modern era, the Charles Booth Research Group continues to uphold Booth’s legacy. The company assists both private and public sector clients in making informed decisions by fostering a deep understanding of people. In addition to its commercial activities, the group is dedicated to its social responsibility, conducting comprehensive and scientifically rigorous social surveys entirely funded by the company.

Charles Booth in Georgia will accommodate the company’s growth in Caucasus and already serves top-notch market research services to a diverse clientele including top-tier international and local businesses, government, think tanks, charities, universities, and other research organisations in Georgia.

Charles Booth Georgia as one of the leading market research companies in Georgia offers the following solutions:

Advertising & Marketing Effectiveness

Audience Measurement

Analytical services

Concept development & Strategy

Concept / Positioning Development

Consumer Research

Customer Satisfaction Studies

Desk Research

Ethnographic Research

Focus Groups Facilities

Image Studies

International Studies

Market Entry Research

Media Research

Mystery Shopping

New Product Research

Public Opinion Research / Polling

Retail Research – Retail Audit in Georgia

Social Research

Tracking Studies

Usage & Attitude Studies