FINANCE

In response to the growing prevalence of cashback offers from various banks, the challenge was to discern consumer needs and formulate distinct propositions for cashback across different payment categories.

Conducted personal interviews with consumers. Held expert interviews with leaders from relevant departments in multiple banks.

CIdentified the most appealing product categories for potential consumers, suitable for incorporation into cashback programs. Determined competitive cashback percentage rates to enhance attractiveness.

Facilitated increased adoption of the client bank's credit cards by users, showcasing the success of the tailored cashback propositions in meeting consumer needs and preferences.