Explore the dynamic landscape of Fast-Moving Consumer Goods (FMCG) trends with CB Research Group. Uncover invaluable insights into consumer behaviour across various segments, understanding their preferences, and the underlying motivations driving their purchases. Delve into the intricacies of channel preferences, discovering where and how consumers engage in their buying journeys. Stay ahead of the curve by leveraging our comprehensive analysis, providing you with a deep understanding of the latest FMCG trends and empowering strategic decision-making.


    Consumer preferences for both essential goods and lifestyle choices remain constant, but the means of meeting these desires are undergoing significant changes. Personal health and environmental considerations have become priorities for individuals and governments, influencing how, where, what, and why people consume. In this evolving landscape, FMCG brands not only need to anticipate trends but also navigate shifting routes to market and changing retailer offerings. The FMCG industry is grappling with a multitude of challenges. Budget constraints, safety considerations, and energy efficiency are reshaping buying preferences amidst turbulent times. FMCG leaders face additional hurdles, including rising raw material costs and supply chain disruptions, as they strive to meet the evolving needs of shoppers. Adapting to changing consumer behaviours is essential for brands to stay competitive and avoid losing ground to rivals in this dynamic market.

Client results