Media and entertainment is a multi-billion-dollar industry . which is being driven by advancements in technology, connectivity, and a growing demand for diverse content. CHARLES BOOTH RESEARCH GROUP offers solutions for Measuring TV/Video viewership, Radio/Audio, and Podcast listening, which can help enhance the long-term value of your business. By gaining a better understanding of context and comparability, as well as enriching and activating your first-party data, you can effectively monetize your audience of attentive and engaged viewers.

How we help you

It's essential for local broadcasters and agencies to have accurate and reliable measurement solutions to understand their audiences' viewing habits. At CHARLES BOOTH RESEARCH GROUP, we recognize the importance of understanding how audiences consume local television. Our TV measurement solutions provide broadcasters and agencies with detailed information on what their audiences are watching, when, where, and how often. By leveraging this data, our clients can create targeted content and advertisements that reach the right people at the right time, leading to increased effectiveness and revenue. By sizing, profiling, and monetizing the TV/video viewing audience, CHARLES BOOTH RESEARCH GROUP helps clients to build long-term value in their business. Through better understanding context and comparability, we enrich and activate first-party data to monetize attentive and engaged viewers. This approach leads to increased revenue and a more engaged audience, ultimately resulting in greater business success.

Radio, audio, and podcasts have become an integral part of our daily lives. From listening to our favourite music to tuning in to the latest news, radio and audio content offer a unique listening experience that connects people from all walks of life. However, with so many options available, it can be challenging for media companies to understand their audiences and create content that resonates with them. This is where understanding the size, the makeup, and the behaviour of the audience comes in. By analysing data on listenership, media companies can gain insights into their audience's preferences, habits, and interests. This data can help them make informed decisions on how best to maximize their audiences with compelling content and how to promote specific programs to high-value listeners. This solution helps media companies target specific groups with content that is tailored to their interests and needs.