FAST MOVING CONSUMER GOODS

Identifying a beverage category of Carlsberg suitable for market introduction involves predicting which category currently holds a small market share but exhibits significant growth potential in the future.

Conducting personal consumer surveys to discern preferences, needs, and requirements. Engaging in focus groups with consumers of various types of beverages. Performing retail audits to gather market insights.

Identified potential beverage categories for investment based on comprehensive market research.

Two of the potentially identified positions for growth demonstrated substantial expansion in the following year. These insights played a pivotal role in formulating an effective strategy for market penetration and growth.