Explore brand opportunities within the dynamic realm of sports and delve into the intricacies of sports fandom. Gain valuable insights to understand and leverage the unique possibilities that the sports industry offers


    Unlock profound insights into individual athletes' characteristics and optimize marketing opportunities with Charles Booth Research Group. Assess the efficacy of your sponsorships aligned with business objectives. Explore the impact and influence of sports teams, franchises, related brands, rights holders, and competitions. Dive into fan engagement and content consumption patterns, crafting a strategy that prioritises sports fans. Leverage our global audience data and analysis for a comprehensive understanding of how sports fans consume media, enhancing your ability to effectively reach and engage consumers through diverse sports properties.